Richard L. Dean
1821 Ashby Ave
Austin, TX 78704
323-428-2173 (c)
512-448-4258 (h)
rdean@mac.com
Interactive Experience
KUT Radio
Austin, TX July 2005–Present
Director of Channels
á Established and managed 7 person radio technology department (studios, broadcast, IT, and Internet) with a budget of $1 million.
á Led relauch and expansion of KUT.org, doubling traffic and increasing locally-produced content.
á Managed transition of KUT.org from proprietary Web technologies to open source backend (mySQL, Ruby on Rails, Linux, Apache).
á Developed strategic plan for KUTÕs transition from an analog to a digital facility, including studios, recording, playback, and storage.
á Explored and implemented new digital opportunities, including podcasting and cellphones.
á Oversaw development of stationÕs HD Radio effort and expansion to 3 stations (KUT2 and KUT3).
á Created first-ever redundancy/failover plan for all key technical systems, including membership databases, broadcast chain, automation systems and Web site.
American Public Media / Minnesota Public Radio / KPCC Radio
Los Angeles, CA April 2003–July 2005
Director of Interactive
á Established new media department in Los Angeles, part of a $1.9 million budget.
á Managed a team of 4 Web producers and programmers.
á Relaunched Web site for ÒMarketplaceÓ – public radioÕs leading financial news program.
á Relaunched KPCC.org in 3 months, tripled traffic, increased online giving, and added many new features.
á Developed strategic plan and success metrics for all MPR (LA) Web sites.
á Gathered requirements from internal and external stakeholders and translated them into site specifications.
á Advised PBS and Corporation for Public Broadcasting (CPB) on strategic and tactical issues related to interactive projects.
KQED – Public Television and Radio for Northern California
San Francisco, CA December 2000–March 2003
Director of Interactive
á Established and managed a 12-person department in the creation of Web sites, interactive television projects, and handheld applications for Northern CaliforniaÕs leading public radio and TV station.
á Led a $2 million overhaul of KQED.org, including strategic vision, revamped interface, and backend technologies.
á Created content-sharing partnerships with dozens of local community, arts, and news groups.
á Raised online membership revenue to $1.1 million in FY02 compared to $600,000 in FY01.
á Increased monthly traffic from 30,000 to 180,000 Web users in under a year with no advertising budget.
á Established KQED as one of public broadcastingÕs leading streaming stations, with audio/video users rising from 4,000 to more than 170,000 monthly.
á Advised PBS and NPR on strategic and tactical issues related to interactive projects.
Organic Online, Inc.
San Francisco, CA May 1998–December 2000
Associate Creative Director
á Managed creative team (including editorial, information architecture, and design groups) through planning and production for Washington Mutual MortgageÕs web site.
á Represented the creative department on numerous new business presentations.
á Led several internal initiatives to foster a more streamlined workflow and promote interoffice collaboration.
Strategic Planner
á Developed audience-driven business strategies for OrganicÕs clients, including StanLee.net, Sun Microsystems, Rational Software, Digital River, and others.
á Set strategic vision for clientsÕ Internet initiatives.
á Worked closely with clients to develop cross-channel e-commerce strategies.
á Conducted audience research and focus groups in support of strategic objectives.
Discovery Channel and Nature Company Online
Bethesda, MD January 1998–March 1998
E-commerce Consultant
á Analyzed online shopping experience and developed strategies for improvements.
á Set goals and priorities for 1998 Discovery Channel e-commerce effort.
Strategic Interactive Group (now Digitas, Inc.)
Boston, MA July 1995–December 1997
Vice President, Associate Director, New Media Development (Engineering)
á Developed new media marketing and development strategies for high profile clients including AT&T, American Express, IBM, Kraft Foods, Lever Bros., Kodak, Fidelity, BankBoston, L.L. Bean, and FedEx.
á Oversaw all technical development for SIG and its clients, including budgeting and project management.
á Hired and managed a staff of 50 technical managers and engineers/programmers.
á Deeply involved in the creation and implementation of clientsÕ electronic commerce strategies.
á Worked with clients to help them understand the technical issues surrounding interactive media.
á Formed strategic partnership with Silicon Graphics and other Internet industry leaders.
National Public Radio
Washington, D.C. December 1993–July 1995
Producer, New Media Services
á Founded NPR Online, introducing Internet services to NPR and its member stations.
á Pioneered public radioÕs entry into streaming audio, establishing NPR as the worldÕs first RealAudio site.
á Envisioned and implemented all new online services for NPR.
á Negotiated agreements with commercial online service providers to create a presence for NPR. Created structure and content for both Internet and commercial services, including AOL, eWorld, and CompuServe.
Freelance Writer and Speaker
Various Publications August 1995–present
á Spoke several times each year at broadcasting conferences on technology issues. Also presented e-commerce and personalization strategies at Web Design World.
á Wrote about e-commerce and other topics for consumer and technical publications such as Wired, C|netÕs Builder.com, and other regional publications.
á Produced monthly commentary on consumer technologies for National Public Radio's ÒWeekend Edition,Ó MPRÕs ÒWeekend America,Ó and KPCC.
Broadcast Experience
National Public Radio
Washington, D.C. 1987–1989 and 1991–1993
Associate Producer/ Director, ÒWeekend All Things ConsideredÓ
á Coordinated all aspects of continuity for live news program, including directing host, newscaster, and engineers. Also selected and edited musical bridges between news stories.
á Directed, mixed, and edited news and feature stories, supervised host interviews, worked with reporters on special assignments, produced remote assignments with show host.
á Also held Reporter and Production Assistant roles with ÒWeekend Edition Sunday.Ó
Held progressively responsible positions in several commercial radio stations
News Reporter, WAMU-FM, Washington, D.C. (5/92-6/94)
News Director, WWZQ-AM/FM, Aberdeen, Mississippi (2/91-5/91)
News Reporter, WDWS-AM, Champaign, Illinois (9/89-2/91)
News Awards
Mississippi Association of Broadcasters
First Place: Best Overall News Coverage (1991)
Illinois Associated Press
First Place: Best Spot News Coverage (Team Award, 1991)
First Place: Best Investigative Reporter (1991)
Education
American University
Washington, DC
M.A., Broadcast Journalism, 1989
Hamilton College
Clinton, NY
B.A., Anthropology, 1987