Richard L. Dean
rdean@mac.com
3426 Madera Ave
Los Angeles, CA 90039
323-662-5592
Interactive Experience
Internet Consultant
Los Angeles, CA April, 2003–Present
- Strategic consulting and project management for launch of
new PBS.org features.
- Strategic consulting and project management for relaunch
of KPCC.org (Pasadena, CA).
KQED – Public Television and Radio for Northern California
http://www.kqed.org/
San Francisco, CA December 2000–March, 2003
Director of Interactive
- Managed a 12-person department in the creation of web sites, interactive television projects, and handheld applications for Northern California’s leading public radio and TV station.
- Led a $2 million overhaul of KQED.org, including strategic vision, revamped interface, and back-end technologies.
- Created content-sharing partnerships with dozens of local community, arts, and news groups.
- Raised online membership revenue to $1.1 million in FY02 compared to $600,000 in FY01.
- Increased monthly traffic from 30,000 web users to 180,000 web users in under a year with no advertising budget.
- Established KQED as one of public broadcasting’s leading streaming stations, with audio/video users rising from 4,000 to more than 170,000 monthly.
- Advised PBS and NPR on strategic and tactical issues related to interactive projects.
Organic Online, Inc.
http://www.organic.com/
San Francisco, CA May 1998–December 2000
Associate Creative Director
- Managed creative team (including editorial, information
architecture, and design groups) through planning and production for Washington
Mutual Mortgage’s web site (http://www.WaMuMortgage.com/).
- Represented the creative department on numerous
new business presentations.
- Led several internal initiatives to foster a more
streamlined workflow and promote interoffice collaboration.
Strategic Planner
- Developed audience-driven business strategies for
Organic’s clients, including StanLee.net, Sun Microsystems, Rational
Software, Digital River, and others.
- Set strategic vision for clients’ Internet
initiatives.
- Worked closely with clients to develop cross-channel
e-commerce strategies.
- Conducted audience research and focus groups in
support of strategic objectives.
- Served as lead strategic planner on new business
presentations.
Discovery Channel and Nature Company Online
http://www.discovery.com/
Bethesda, MD January 1998–March 1998
E-commerce Consultant
- Analyzed online shopping experience and developed
strategies for improvements.
- Set goals and priorities for 1998 Discovery Channel
e-commerce effort.
Strategic Interactive Group (now Digitas, Inc.)
http://www.digitas.com/
Boston, MA July 1995–December 1997
Vice President, Associate Director, New Media Development (Engineering)
- Developed new media marketing and development strategies
for high profile clients including AT&T, American Express, IBM, Kraft
Foods, Lever Bros., Kodak, Fidelity, BankBoston, L.L. Bean, and Federal Express.
- Oversaw all technical development for SIG and its
clients, including budgeting and project/web site management.
- Hired and managed a staff of 50 technical managers
and engineers/programmers.
- Deeply involved in the creation and implementation
of clients’ electronic commerce strategies.
- Worked with clients to help them understand the
technical issues surrounding interactive media.
- Formed strategic partnership with Silicon Graphics
and other Internet industry leaders.
National Public Radio
http://www.npr.org/
Washington, D.C. December 1993–July 1995
Producer, New Media Services
- Founded NPR Online, introducing Internet services
to NPR and its member stations.
- Pioneered public broadcasting’s entry into
streaming audio, establishing NPR as the world’s first Real Audio site.
- Envisioned and implemented all new online services
for NPR.
- Negotiated agreements with commercial online service
providers to create a presence for NPR. Created structure and content for
both Internet and commercial services, including AOL, MSN, eWorld, and CompuServe.
Journalism Experience
Freelance Writer and Speaker
Various Publications August 1995–present
- Produce monthly commentary on consumer technologies for National Public Radio's Weekend Edition. Also write articles for consumer and technical publications (Wired, C|net’s Builder.com, and other regional publications).
- Speak several times each year to Internet professionals at Web Design World in Atlanta, Seattle, Monterey, New Orleans, and Denver on e-commerce and personalization strategies.
National Public Radio
Washington, D.C. 1987–1989 and 1991–1993
Associate Producer/ Director, “Weekend All Things Considered”
- Coordinated all aspects of continuity for live
news program, including directing host, newscaster, and engineers. Also selected
and edited musical bridges between news stories.
- Directed, mixed, and edited news and feature stories,
supervised host interviews, worked with reporters on special assignments,
produced remote assignments with show host.
- Also held Reporter and Production Assistant roles
with “Weekend Edition Sunday.”
Held progressively responsible positions in several radio stations
- News Reporter,WAMU-FM, Washington, D.C. (5/92-6/94)
- News Director,WWZQ-AM/FM, Aberdeen, Mississippi (2/91-5/91)
- News Reporter, WDWS-AM, Champaign, Illinois (9/89-2/91)
News Awards
Mississippi Association of Broadcasters
- First Place: Best Overall News Coverage (1991)
Illinois Associated Press
- First Place: Best Spot News Coverage (Team Award, 1991)
- First Place: Best Investigative Reporter (1991)
Education
American University
Washington, DC
M.A., Broadcast Journalism, 1989
Hamilton College
Clinton, NY
B.A., Anthropology, 1987